The Top 5 Referral Marketing Ideas for New Businesses

Do you have a brilliant business idea that’s taking off? Are you at a point where you have a product and your customers love everything about it? Have you considered leveraging the power of referral marketing to help even more people discover your product? There are numerous referral marketing ideas that can help you increase your sales.Consider this – nowadays, a business has to sell more than just a product. You have to sell a full customer experience; An experience that has inspired your customer to share your products with friends and family.Marketing conditions are continually changing. Unlike a decade ago, businesses these days do not only sell a product or service to customers, but also an experience. They are given a full experience that will inspire them to share the product or service with friends and family – all of whom are potential customers. Word-of-mouth referrals are the most effective way to grow your business, and this is especially true when you are just getting started as a business.According to Entrepreneur, an ever increasing number of businesses in 2015 and beyond will try to be more open to feedback from their customers. Here are a few referral marketing ideas on how you can make the most out of your customer referrals.1. IMPROVE YOUR REFERRAL MARKETING STRATEGYA Nielsen Trust Study from 2013 showed that referrals are the most trusted form of advertising. This information should be good motivation to establish a solid referral strategy, one based on various referral marketing ideas.Research is the foundation of any marketing strategy. When you want to craft a good referral marketing strategy, the initial research should include the basics, such as understanding customer desires and needs. But we also advise you to conduct research on any potential referral channels, such as news publications, influencers (bloggers and social media influencers), as well as finding all possibilities to produce customer reviews and opinions online.Once your research is done, use the data to find the right referral marketing ideas, and then craft a successful strategy which includes:- Exceptional customer service. Give customers or potential buyers a reason to engage, care about and tell others about your brand. Satisfied clients provide great referrals that are invaluable to small businesses- The 80/20 rule of referral marketing- Shareable product experiences. A simple Facebook post, Twitter tweet or Instagram selfie can now reach hundreds, if not thousands of potential customers in a few seconds.- Referral marketing program. Consider including an obvious incentive in your referral marketing program. Customers are more likely to refer friends and family when there is a valuable incentive involved. If the incentives are worthless or undesirable to the company’s existing customer base, the customers won’t be interested enough to participate in the referral program. Make the program more visible by placing signs in stores and using any internet marketing tools that apply.- Influencer. Find a person who is sufficiently influential in your niche. It doesn’t have to be a celebrity; A popular blogger, YouTuber or Instagramer will do the job.- References. Use references as referrals because people consider other people’s opinions before determining whether they should purchase a product or not.2. FOCUS ON ONLINE REFERRALSReferral marketing can be highly effective in an online environment due to the popularity of social media and sharing sites. Internet referral marketing can potentially spread information faster and to a wider audience than most offline marketing strategies.These days, average customer reach is much larger than ever before and for many people with strong social followings, it can be enormous. Customers now have the power to make or break a business by what they say about it online.According to research carried out by social media experts, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals.Dropbox, an online file storage company, implemented a very successful referral program in 2009 asking users to tell their friends about the service. The program offered rewards for both sides in the form of additional free space.This program came to be very fruitful. Namely, by 2010, 35% of daily sign-ups were the result of a referral, while signups had permanently increased by 60% overall. The company estimated that within a 30-day period (April 2010), their users had sent more than 2.8 million direct referral invitations.Dropbox debuted as a Y Combinator startup in 2007. It now has 300 million users and more than 500 employees. Follow the trend and take advantage of the variety of social media approaches to increasing your referrals. Brainstorm on various referral marketing ideas and try them out.3. USE CONTENT AS A REFERRAL TOOL TO FORGE STRONG REFERRAL RELATIONSHIPSMost often, customers are too busy to leave referrals, even though they are satisfied with the product or service. In situations like this, valuable content can generate referral introductions in ways that are constructive and valuable as opposed to shallow and fruitless.Valuable content is an effective tool for attracting strategic partnerships as well. While many business owners focus most of their referral efforts on customers, non-competing businesses that serve your target market can be one of the most potent sources of referrals.4. CONNECT WITH RELATED PRODUCTS AND SERVICESThe old premise “It’s not what you know but who you know” is still very popular in the business world. Even though you may be skilled and dedicated to your new business, your chances of success will rise exponentially when you connect with the right people.Many companies collaborate with complementary businesses and cross-promote to each other’s customer bases. In order to promote your business, identify a connection that would be interested in setting up a barter program with you, one in which you’ll work for them and refer new clients to their business and vice versa.Networking is the key to obtaining more customers and earning brand trust. For this reason, view every moment as a potential networking opportunity and watch your business grow.5. SEEK CREATIVITY IN REFERRAL MARKETING IDEASHaving a variety of electronic devices available to you and your customers, you have infinite possibilities of creating inspirational referral marketing ideas. If your client is willing, try to capture a testimonial on video. This can be a really powerful asset. Offer them an incentive to motivate them to make a creative referral.Another idea you can try is thinking of a witty way to ask for referrals. There is an interesting example of a computer repair company using stamps reading “We Crave Referrals” on every paper that customers receive – including newsletters, marketing material, and invoices.Remember, the best referrals are the ones you don’t even have to ask for. Thus, provide your customers with an exceptional experience that will make them eager to share it with others. Try various referral marketing ideas and see how they work for your business.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.

Why Instafollow HQ Is One of the Top-Rated Instagram Tools?

As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.

It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.

Be it a business, brand or personal, Instagram is loved by all!

Attractive Images are posted with hashtags and captions to provide additional information.

With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.

With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?

Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ

Helps in Capturing your Audience’s Attention

Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.

Instafollow HQ creates your feed with detailed Perfection

Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.

Develops an Appealing Account

InstafollowHQ has special editing tools that keep your account look elegant.

By maintaining attention capturing look for your business/brand, it indicates you are a true professional.

Increases Your Network

Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.

It also adds location to your posts so your right customer can reach to your destination.

Creates Creative Content

We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?

Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.

Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!

So what are your thoughts?

Schedule your Instagram posts like never before only with one of the best social media management tools – Instafollow HQ.

Don’t wait! Don’t hesitate! Yeah! Because it’s time to grow your business.

Request a FREE Quote Now!

InstaFollowHQ is the best digital toolkit for every businesses and brand.

It delivers real Followers, Activity, and Likes to your Instagram account 24/7 and engages with new potential customers and followers generating new leads.